Posted by subboo on June 06, 2000 at 03:10:28:

In Reply to: Where KM Strategies Fail posted by Robert Benjamin on May 31, 2000 at 02:21:04:

Hello Robert

I would like to answer your question from a different direction.

* Why do companies go through the cost and energy of formulating and accepting a strategy in the first place, if they
cannot cover the full distance?

It is often a mistake in the part of the companies for not developing and adopting strategies. In the past it is seen that turbulent environment very often leaves the stategy makers in such a state that they cannot evolve an appropriate strategic intent. It becomes very difficult in their part ti correctly assign probabilities to future events. Instead they concentrated on minimizing costs (application of TQM, BPR etc.)with the anticipation that they will have an advantage over others. This may prove beneficial in terms of a longer survival against competition even in the absence of a proper strategy. But great strategists have always cautioned against this kind of a move.

Any strategy that a company makes is essentially a creation from the perception of its strategy makers about its environment. Nobody likes to make mistakes knowingly. But it may so happen that the stategy maker has actually failed to read the "full distance" but perceives that s/he has considered all premises before making a decision. This is more likely to happen in a wicked or turbulent environment.

Rgards
Subboo

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