Posted by Martyn R Jones on November 08, 1999 at 13:36:16:

In Reply to: Information Overload posted by Chris Bennett on November 05, 1999 at 14:59:54:

Hello

Information overload occurs when there is an absence of information dynamics.

Information overload also occurs when there isn't a "market" driven demand for information or the market is seen only as a mass information market or the market is not segmented correctly - according to market needs.

I think that Information Overload also occurs when we need a way to articultate our inability to address the inevitable consequences of modern life and some of its vices - the ability to treat most information signals as junk and most forms of the packaged human experience as noise that we either can choose to ignore or cut through if we wish to get to the heart of the matter.

Finally, Information Overload comes from our inability to easily switch offline from junk mode and switch onto contemplation mode. How many times have we heard of people complain of TV shows, Radio shows, Music, What they read in the media etc. and things like "it was a documentary on Knowledge Management and it lasted for over 90 minutes" - that sort of thing - "the food was really lousy and there wasn't much of it either".

So, sure. Information Overload is a problem, but I believe that in this day and age that we should now have a good idea of how to alleviate some its ills. As for the inability to discern - either digitally, electronically or humanistically - that maybe is another story that will really stretch the scope of KM, Learning and Sharing etc.

Regards

Martyn R Jones

• km

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