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Posted by Denham on October 19, 1999 at 15:53:48:
In Reply to: personalization or codification posted by M. Greiner on October 19, 1999 at 11:01:37:
Greetings,
There was some quite spirited dialog on the HBSP site around Morten's article. My view is Morten clearly polarized the issue, there is a very effective middle road combining relationships with the capture and packaging of experise.
It is possible to use groupware and coversation servers to build trust, assist with communications, record transcripts and deliver a corporate memory that can be searched, mined and summarized for knowledge nuggets. The 'combo' route e.g. using communities of practice and asynchronous dialog, delivers synergy that is not possible going either the codification or the personalization road.
I think you need both, attention to people issues for motivation, culture, reward, trust, dialog AND a focus on explicit information for packaging, memory & recall, distribution and scalling issues. The key with packaging (that Morten pays little attention to) is shared mental models and context for accurate interpretation and improved understanding.
Now if only you can get Morten to see it this way!
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