Posted by Phillip Olivieri on October 07, 1999 at 18:06:18:

In Reply to: Re: CUSTOMER KNOWLEDGE MANAGEMENT posted by Reilly Atkinson on October 06, 1999 at 22:24:47:

Reilly:

Thank you for your thoughts and insight with respect to market research and direct mail. The emerging paradigm of customer centricity is forcing companies re-engineer their organizations in terms of how they approach business. I am attempting to construct a customer knowledge management model anchored in this paradigm by identifying the synergistic interaction between market research (primary quantitative and qualitative market studies) and database marketing (refined marketing strategies supported by the advanced analysis of customer data residing in a relational data warehouse). Due to privacy and ethical reasons associated with market research, there some inherent limitations in the coalescence of data between these two different yet related disciplines. This aside, as a database marketer, I am convinced there must be a business model somewhere that links the two, allowing companies to gain further insight into and leverage customer knowledge management. I am interested in hearing from anyone who works for an organization that has a Customer Knowledge Management unit structured in such a way.

Thanks,

Phil

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Follow Ups:

• Re: CUSTOMER KNOWLEDGE MANAGEMENT Reilly Atkinson 19:32:46 10/07/99 (5)
  • Re: CUSTOMER KNOWLEDGE MANAGEMENT Phillip Olivieri 09:03:52 10/08/99 (4)
    • Re: CUSTOMER KNOWLEDGE MANAGEMENT Reilly Atkinson 13:31:18 10/08/99 (0)
    • CUSTOMER KNOWLEDGE MANAGEMENT Martyn R Jones 12:36:28 10/08/99 (2)
      • Re: CUSTOMER KNOWLEDGE MANAGEMENT Phillip Olivieri 16:46:38 10/08/99 (1)
        • Re: CUSTOMER KNOWLEDGE MANAGEMENT Martyn R Jones 06:47:40 10/09/99 (0)

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