Posted by Kees de Vos on August 16, 1999 at 15:24:04:

In Reply to: DW & KM posted by Denham on August 16, 1999 at 12:53:40:

Hi Denham,

mining relationships and networking? I believe you are right. Mapping relationship-networks is bound to be a next step, from an internal view on the organization.

Externally one will see customer-intimicy and chainmanagement. This is a next step in data mining and customer intelligence. Up till now we measured customer behaviour in most cases without explicit interaction with the customer, a bit of a Big Brother approach.
The next step might be more communicative; actually asking your customers what they value. Which indeed is a bit of a retro-strategy, the old grocer-down-the-road approach to customer intelligence.

Tends to move to reinvention of relationships and community. Or maybe this is just the future-optimist in me... :-)

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