Posted by pankaj on December 15, 2002 at 17:36:29:

In Reply to: Re: model posted by bindiya chodankar on October 06, 2002 at 02:41:44:

You have to identify and/or ascertain the possibility of the following in your industry under consideration:
1. Threat of new entrants;
2. Threat of substitute products;
3. Bargaining power of suppliers; and
4. Bargaining power of customers.

Then analyse the factors affecting the competition within the industry base upon the above.

For more, see HBR article Mar/Apr 1979: How competitive forces shape strategy by M. Porter

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