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Re: what is a business model?


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Posted by M. Saedi on September 05, 2002 at 01:26:50:

In Reply to: Re: what is a business model? posted by Prac on September 01, 2002 at 11:28:10:


As a result of our discussion, I try to build a rich picture as the below:

- A Business Model (BM) is a set of models that describes what is going to be done and what must be done in a business. A BM is a design or architecture. It has two sections: Behavioral BM and Structural BM.
- Behavioral BM contains the whole aspects of a business that show the behavior of it, such as: business process, rules, methods, states, policies and strategies. A behavioral BM can be divided into three levels: strategic, tactical, and operational.
- Structural BM contains the whole aspects of a business that show the structure of it, such as: elements of a business, relationships between these elements, roles of any elements in a relationship. Likely as a behavioral BM, a structural BM is divided into three levels: strategic, tactical, and operational.
By a BM, we can understand how an organization operates, for what targets tries, and who are the actors of business and how they manipulate with the artifacts of a business.

- Business Models could be considered in some types, likely: Knowledge Business Model, Marketing BM, Human Resource BM, Financial BM, Product BM, Procurement BM, Manufacturing BM…
- Knowledge Business Model (KBM): a KBM is a BM that established on the base of knowledge management. So, a KBM as likely as every knowledge management, seeks synergistic combination of data and information-processing capacity of information technologies, and the creative and innovative capacity of human beings (it was inspired by me from Malhotra, Yogesh (2000); Knowledge Management for E-Business Performance: Advancing Information Strategy to ‘Internet Time’; Information Strategy: The Executive's Journal, 16 (4), pp. 5-16).
- KBM is in the center of all other BM types: KBM is the driver of other types of BM and fosters them.
- KBM needs to be balanced among the other BMs and look forward to future of business. It needs to monitor the environmental changes and identify the opportunities and threats. It must capture all internal knowledge in the business and tries to benefit to the business based on internal knowledge toward the opportunities and against the threats.
- Information Technology (IT) is a main tool for implementing a KBM. ERP, CRM, PDM, and other applications are connected to KBM and probably needs to operate the KBM's commands.
- For modeling of a KBM, organizations need to be equipped to the beneficial language. I think it is good idea to be considered the UML as a base language for knowledge business modeling, because of "the UML is a graphical language for visualizing, specifying, constructing, and documenting the artifacts of a software-intensive system." The UML offers a standard way to write a system's blueprints, including conceptual things such as business processes and system functions as well as concrete things such as programming language statements, database schemas, and reusable software components." [OMG Unified Modeling Language Specification, Version 1.4, September 2001, http://www.omg.org/cgi-bin/doc?formal/01-09-67.pdf].

Do you think it is possible to develop a process and computerized system that it could generate the new BMs (in every type of BMs) based on KBM? Is it possible to develop a knowledge management system that it can learn from itself and generate a new KBM from the existing KBM?

Best regards,



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