Posted by Mike Dodson on July 29, 2002 at 11:18:53:

In Reply to: How to Create a Culture of Innovation posted by Tarapada Mohapatra on June 20, 2002 at 13:26:55:

Tarapada,
In order for a large organization to successfully implement new cultural structure, middle management needs to be involved in the implementation process. This empowers the managers to take an increased commitment to the success of the project. They, in turn, can pass down this feeling of involvement to their employees, so that each associate feels involved in the change. There is less resistance this way. Communication and education are essential.

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