Posted by Riva Gianluca on June 24, 2002 at 09:42:38:

In Reply to: How to Create a Culture of Innovation posted by Tarapada Mohapatra on June 20, 2002 at 13:26:55:

Hi Tarapada,
the most current concept of innovation see it as "interactive", that is interaction between the passions and interests of people, organizational flexibility and a series of weak and strong connections between the organization at hand external institutions.
People are more creative and innovative when they can look into something they like and they care for, therefore a firm should try to couple personal freedom and organizational flexibility. For istance Oticon managed to rescue a serious crisis and to become truly innovative by seizing functional boundaries and building a project-based structure, in which:

1)People can choose the project they work with
2)People can work for more than a project at a time
3)People ca give up a project when they like
4)People are assessed by a mentor outside the group, they can choose such a mentor and even change their if they're not satisfied at the assessment...

An important aspect can be also to build new career paths, such as horizontal, temporary and hybrid careers.

Kind Regards

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