Posted by Rubijanto on May 07, 2002 at 02:08:01:

In the high competitiveness of the current environment, companies will come across several difficulties to be a winner or just survive. The key of efficiency relies on simplification or re arrange activity based costing where the major opportunity for cost reduction is in the area of process and delivery. The most relevance in the CRM implementation will emerge from innovation in processing the product and ‘get closer’ to customer life cycle. By taking into account the unavoidable risk factor of the modification product processing, it is preferable to move from product competitiveness to customer relationship competitiveness. Any effort to make significant profits will not be able to exceed the corridor of cost based price and market price, so it is almost impossible not to set up a transparent price. Implementing CRM has an obvious advantage as the quality of product service becomes the main platform of imbedded company’s culture without taking aside the awareness of cost efficiency.

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