Posted by Riva Gianluca on May 06, 2002 at 09:52:07:

In Reply to: electronic banking posted by Jac on May 04, 2002 at 20:11:14:

Hi Jac, the development of a technology is always a matter of a socio-technical system/relation, therefore depending of human attitudes and bahaviors rather than sheer technical intrinsic qualities of the tools. For several people the bank is just the place to go and the web an unknown monster. Changing human attitudes is more difficult than just improving the speed of a computer. I see a lot of people in Italy still asking for their banking account review at the bank, because they think it's safer to have a piece of paper than just looking at the screen of a Bancomat...E-Commerce is still in its infancy because "shopping" is viewed by many people as a social rite and pastime that can be enjoyed just walking downtown back and forth...Without considering human attitudes and desires technology can not succeed...Technology has two routes:
1)Satisfying human desires, for istance Shopping MUST be fun and MUST have social aspects even when performed on-line, if E-Commerce is willing to be a worth alternative to real shopping
2)Simulating the environment people are accustomed to, for istance make an electronic bank similar to a real bank with the adavantage of a little queue..
Kind Regards

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