Posted by Andrew A;exander on November 30, 2001 at 22:59:31:

In Reply to: Re: Represents key competency posted by Riva Gianluca on November 30, 2001 at 13:11:32:

Riva

As mentioned Assets + competency = competitive advantage

The value of the competence is considered directly proportional to the ability of a firm to create value.

Hence if you looked good but didnt perform against your competition then swimming would not be the industry you should try and earn money.
Hence key competence is not a matter of appearence but a matter of performance.
I dont know too many people who measure the vaue of anything solely by its appearence. One of the key problems in Km is that projects are proposed on intangible benefits (or looks) and not tangible benefits (or value).
Andrew

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