Posted by Daan de Koning on September 25, 2001 at 12:31:08:

In Reply to: But who is the customer? posted by Martyn R Jones on September 25, 2001 at 03:19:18:

Martyn

the average business manager perceives him/herself as consumer of IT, like Mrs. and Mr. Ronald McDonald are car consumers

that's exactly the root of the problem.

When Information Technology is critical to the success of your business, you must consider in depth knowledge of IT to be your own competency.

An example, many B2C e-business initiatives have failed, because the internet 'solutions' were designed, developed and build by IT technicians. The IT people perceive the consumer/internet user as a 'visitor' to their website. Their key question: how can internet users (=potential customers) be attracted to/lured to my website?

A marketeer however understands that the internet consumer is a) either at home or b) at work sitting at his/her desk, looking at his/her PC screen, in his/her private/work environment. A marketeer asks the question: How do I get (permission to put) my message on the screen of this potential customer? Or how do I get in contact/interaction with this person?

Now, a marketeer that doesn't understand how the technical stuff behind a website works, will not be able to answer that question completely. (And a IT person will never ask himself).

Regards
Daan

PS English car manufacturers have always been able to design classical cars, they only had a 'small' engineering disability. Fortunately, my Rover has a BMW common rail turbo diesel inside... ;-)

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Follow Ups:

• Why are children so imaginative? Martyn R Jones 08:16:57 09/26/01 (3)
  • Who said creativity = 10% imagination and 90% transpiration? Daan de Koning 12:37:44 09/26/01 (0)
  • Re: Why are children so imaginative? Chris 10:44:49 09/26/01 (1)
    • Childlike wonder is only part of the solution - KM in IT Jim Love 12:00:00 10/06/01 (0)

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