Posted by Reilly Atkinson on June 20, 2001 at 03:47:51:

In Reply to: Different view posted by Larry on June 18, 2001 at 14:42:06:

Larry -- I've been working with profile-based studies for longer than I care to remember -- hospital patient satisfaction, hotels, automobile and truck sales( who buys what, who is brand or model loyal, who is not...) and credit card spending and acquisition profiling and segmentation. I always thought I was doing vanilla market research, so imagine my surprise in finding that I might be wrong. In simple minded terms, all the profiling stuff is just getting the story out of the data.

My experience over the years indicates that if management has a person or two who understand data and what it can be used for, then the Tower of Babel problems pretty much disappear. If, on the other hand, the managers have largely parochial views, then trouble is sure to follow.

So, perhaps a suitable thesis topic might be "The role of individual knowledge in successful management"

Regards,
Reilly Atkinson

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