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FOR IMMEDIATE RELEASE

@BRINT is ALIVE!



Pittsburgh, Pennsylvania - November 4, 1996 -- Over the last year of its growth, our first initiative, A Business Researcher's Interests web site, has caught the attention of a select worldwide audience interested in contemporary business and technology issues. In addition to being reviewed in many renowned worldwide business and technology publications, and 'winning' several awards and recognitions, we have developed relationships with a worldwide base of web sites. However, we cherish most the comments and feedback received from our regular guests who have provided useful inputs as well as the much valued 'word-of-mouth' awareness. We take this occasion to thank all our stakeholders who have demonstrated interest in this site and have contributed their suggestions and critique toward its growth and development.

Recent reviews of A Business Researcher's Interests in Fortune and the Wall Street Journal suggested to us that our online initiative was reaching the mainstream audience, and therefore needed an identity of its own. We present to you the new identity of this site in the vision of BRINT.COM. The acronym BRINT signifies our long term mission of Business Research in Information And Technology. In our new identity, we plan to continue our quest for making sense of, and contributing to, the cutting-edge thinking on management and technology.

There is another philosophic perspective of thinking about this transition... One may think of two approaches to learning about any particular vision or philosophy: one is through thinking and reflecting upon it... the other through living it. In some ways, this transition to a site with its own identity represents a transition from an academic site to an independent entity based on entrepreneurial initiative... On this transition, we renew our commitment for continuing our learning experience and sharing the results with you via the pages of our site!